Partnership:

Macy’s Thanksgiving Day Parade and New York Life

Description:

The New York Life “Toy House of Marvelous Milestones” float was featured in the Macy’s Thanksgiving Day Parade taking place on November 24th, 2022.

Spotlighting not only the fun-filled spirit of a toy house, but also the power of a legacy passed down from generation to generation, the “Toy House of Marvelous Milestones” told the timeless story of bringing people together, working hand-in-hand to build better futures for loved ones, and having a positive impact on communities. The float featured costumed actors dressed as “paper dolls” representing key life moments — birth, graduation, marriage, and retirement — as a powerful display that life is best lived when shared with loved ones.

The address marker above the toy house’s front door read “51,” a nod to the address of New York Life’s Home Office, a National Historic Landmark located at 51 Madison Avenue. The building’s gold pyramidal dome has been a beacon in the New York City skyline for almost 100 years. 

Partnership Opportunity:
Macy’s Thanksgiving Day Parade/Live Entertainment
Company:
Macy’s Branded Entertainment Group
Partner/Category:
New York Life /Financial & Insurance
Timing:
November 4th Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Created On:
2022-12-01
Last Modified on:
2022-12-01
Companies Involved
Macy’s Branded Entertainment Group
Macy’s Branded Entertainment Group
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat Marketing Partnerships Chat Marketing Partnerships Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.