AMC Networks and Banana Republic


American Movie Classics (AMC) teamed up with Banana Republic to promote the third season of MAD MEN. From July 21 through August 11, all 400 Banana Republic stores will have MAD MEN signage along with mannequins dressed in modern takes on classic, iconic 1960s style and a Mad About Style guide profiling characters on the show. The promotion is also supported by a MAD MEN Casting Call sweepstakes. The sweepstakes calls for consumers to submit a photo showcasing their best Mad Man or Mad Woman style with one Grand Prize winner scoring a walk-on role on the show and a $1000 Banana Republic gift card. Consumers can visit any Banana Republic location during the promotional period and receive a Casting Call code card which is necessary for registration at Online instructions will then guide them to upload a photo directly to the site. Consumers are then encouraged to view the gallery of submissions and vote for their favorites. The winner will be selected by MAD MEN creator Matthew Weiner.

Partnership Opportunity:
AMC Networks
Banana Republic /Retail
July 3rd Quarter 2009
Promotional Elements:
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Companies Involved
AMC Networks

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