Description:
AMC Networks teamed up with Banana Republic to promote the television series MAD MEN. For this partnership, Banana Republic launched a MAD MEN-inspired clothing line on August 11, 2011. From July 21 to August 11, fashion guides featuring MAD MEN character profiles contained tickets codes that allowed customers to enter a casting call for a walk-on role in an episode of MAD MEN, in addition to a $1,000 Banana Republic gift card.
Partnership Opportunity:
MAD MEN/Television
Company:
AMC Networks
Partner/Category:
Banana Republic /Retail
Timing:
July 3rd Quarter 2011
Target:
Male
Female
Tweens
Teens
Adults
Female
Tweens
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-27
Companies Involved
AMC Networks
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
