Description:
AMC partnered with Swiss watchmaker Jaeger-LeCoultre and created limited-edition “Mad about Reverso” timepiece inspired by the show MAD MEN. Using the brand’s iconic Grande Reverso Ultra-Thin watch as the base, Jaeger-LeCoultre produced 25 limited-edition, engraved timepieces that came with a personalized letter and book from a character on the show. The watch was available in February.
Partnership Opportunity:
MAD MEN/Television
Company:
AMC Networks
Partner/Category:
Jaeger-LeCoultre /Fashion
Timing:
January 1st Quarter 2012
Target:
Male
Adults
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-14
Companies Involved
AMC Networks
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
