Partnership:

AMC Networks and Jaeger-LeCoultre

Description:

AMC partnered with Swiss watchmaker Jaeger-LeCoultre and created limited-edition “Mad about Reverso” timepiece inspired by the show MAD MEN. Using the brand’s iconic Grande Reverso Ultra-Thin watch as the base, Jaeger-LeCoultre produced 25 limited-edition, engraved timepieces that came with a personalized letter and book from a character on the show. The watch was available in February.

Partnership Opportunity:
/Television
Company:
AMC Networks
Partner/Category:
Jaeger-LeCoultre /Fashion
Timing:
January 1st Quarter 2012
Target:
Male
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-14
Companies Involved
AMC Networks
Tuck

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