Partnership:

MAD MONEY and U.S. Lottery

Description:
The U.S. Lottery and Overture Films teamed up in promotion for the film MAD MONEY. The California State Lottery conducted four (4) Second Chance Drawings to promote the Mad Money Movie Scratchers. Four (4) drawings were made and the prizes were: 1) A trip for two (2) to the Mad Money premiere in the Village Westwood in Los Angeles, California. 2.) Two (2) tickets to a future Overture Films movie premiere and American Express Gift Cheques worth $1,000 for travel expenses. 3.) Winner and guest had the chance to visit a future set of an Overture Films production and American Express Gift Cheques worth $1,000 for travel expenses. 4.) A walk-on role opportunity for a future Overture Films production for one lucky winner with the ability to bring one guest on set and American Express Gift Cheques worth $1,000 for travel expenses.
Partnership Opportunity:
MAD MONEY/Theatrical
Partner/Category:
U.S. Lottery /CPG
Timing:
December 4th Quarter 2007
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-05-19
Companies Involved
Tuck

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