Partnership:

MAD MONEY and U.S. Lottery

Description:
The U.S. Lottery and Overture Films teamed up in
promotion for the film MAD MONEY. The California
State Lottery conducted four (4) Second Chance
Drawings to promote the Mad Money Movie Scratchers.
Four (4) drawings were made and the prizes were: 1) A
trip for two (2) to the Mad Money premiere in the Village
Westwood in Los Angeles, California. 2.) Two (2) tickets
to a future Overture Films movie premiere and American
Express Gift Cheques worth $1,000 for travel expenses.
3.) Winner and guest had the chance to visit a future set
of an Overture Films production and American Express
Gift Cheques worth $1,000 for travel expenses. 4.) A
walk-on role opportunity for a future Overture Films
production for one lucky winner with the ability to bring
one guest on set and American Express Gift Cheques
worth $1,000 for travel expenses.
Partnership Opportunity:
MAD MONEY/Theatrical
Partner/Category:
U.S. Lottery /CPG
Timing:
December 4th Quarter 2007
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-05-19
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat Marketing Partnerships Chat Marketing Partnerships Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.