Partnership:

Mad Moves and KIDZ BOP

Description:

PlayMonster partnered again with KIDZ BOP to offer a special printable version of the hit game Mad Moves for kids and families looking to “Play Together” while at home during COVID. For the first time ever, the game that lets you “Dance Like You’ve Never Danced Before” featured a custom KIDZ BOP curated playlist with 10 KIDZ BOP hits that players could incorporate into the play of the game sampler. The program was supported by on-line elements, an e-blast, and social media.

Partnership Opportunity:
Mad Moves/Toys
Partner/Category:
KIDZ BOP /Music
Timing:
June 2020
Target:
Kids (6-11)
Family
Promotional Elements:
Branded Content
Product Demonstrations / Sampling
Media Elements:
Email
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-09-04
Companies Involved
Tuck

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