Partnership:

MADAGASCAR 3 and House Foods

Description:
Dreamworks Animation SKG teamed up with House Foods for the theatrical release of MADAGASCAR 3. House Foods Tofu featured specially marked packages promoting the Mad About Tofu Recipe Contest with MADAGASCAR 3 characters on pack. The contest offered prizes including a $100 gift cards and copies of ?he Art of Madagascar?and a grand prize of a trip for four to Europe. House Foods launched the contest on May 15, 2012. MADAGASCAR 3 released in theaters June 8, 2012. http://www.house-foods.com/tofu/RecipeContest_2012.aspx
Partnership Opportunity:
MADAGASCAR 3/Theatrical
Company:
DreamWorks Animation
Partner/Category:
House Foods /CPG
Timing:
June 2nd Quarter 2012
Target:
Male
Female
Kids (6-11)
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-27
Companies Involved
Tuck

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