Partnership:

MADAGASCAR and ConAgra Foods

Description:
DreamWorks and ConAgra Foods partnered to promote the home entertainment release of MADAGASCAR. Advertised as an FSI on the Sunday paper was a two page insert that promoted the November 15th release of the movie. Several products were highlighted which included MADAGASCAR-themed products: free tattoo offers, free collectible plate offers and inflatable adventure ball. Other offers included a mail-in offer for $8.00 off the MADAGASCAR DVD. The Adventure Ball offer ended January 31, 2006 and the $8.00 mail-in offer ended April 15, 2006.
Partnership Opportunity:
MADAGASCAR/Home Entertainment
Company:
DreamWorks Animation
Partner/Category:
ConAgra Foods /CPG
Timing:
November 4th Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-12-22
Companies Involved
Tuck

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