DreamWorks and ConAgra Foods partnered to promote the home entertainment release of MADAGASCAR. Advertised as an FSI on the Sunday paper was a two page insert that promoted the November 15th release of the movie. Several products were highlighted which included MADAGASCAR-themed products: free tattoo offers, free collectible plate offers and inflatable adventure ball. Other offers included a mail-in offer for $8.00 off the MADAGASCAR DVD. The Adventure Ball offer ended January 31, 2006 and the $8.00 mail-in offer ended April 15, 2006.