Partnership:

MADAGASCAR and Denny's

Description:

DreamWorks and Denny''s partnered to promote the theatrical release of MADAGASCAR through an in-house promotion and a sweepstakes. To join the MADAGASCAR Mania sweepstakes, participants logged on to www.dennys.com or visited a participating restaurant and filled out an entry form. One grand prize winner won a trip for four to San Diego or an HP Digital Photography package. In addition to the sweepstakes, kids who visited Denny''s received MADAGASCAR-themed masks and finger puppets. Lastly, MADAGASCAR Mania promotion included ''Crackalin'' that resemble the theme of the movie such as Safari Split and Stripe-a-licious Cheesecake. The sweepstakes began May 16, 2005 and ended June 20, 2005.

Partnership Opportunity:
MADAGASCAR/Theatrical
Company:
DreamWorks Animation
Partner/Category:
Denny's /Dining
Timing:
May 2nd Quarter 2005
Target:
Promotional Elements:
On Pack
Premiums / Giveaways
Media Elements:
Signage
Created On:
2020-11-30
Last Modified on:
2016-03-02
Companies Involved
Tuck

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