Partnership:

MADAGASCAR: ESCAPE 2 AFRICA and Dole Foods

Description:
DreamWorks Animation and Dole teamed up to promote the theatrical release of Madagascar: Escape 2 Africa. The promotion encouraged participants to fill out a form which was attached to a Dole magazine insert. In return for filling out the form and sending in $4.99, participants received a special Dole Snack Pak insulated carrying case which was shaped like Marty the zebra's head. The promotion continued while supplies lasted.
Partnership Opportunity:
MADAGASCAR: ESCAPE 2 AFRICA/Theatrical
Company:
DreamWorks Animation
Partner/Category:
Dole Foods /CPG
Timing:
November 4th Quarter 2008
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-08-18
Companies Involved
Tuck

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