Partnership:

Madden 21 and Snickers

Description:

EA Sports partnered with Snickers to promote the esports Madden NFL 21 Championship Series. 

The partnership consisted of Snickers collaborated with Madden to sponsor the series. This sponsorship included Snickers celebrating the biggest plays from the Madden NFL 21 Championship Series. Snickers celebrated the biggest moments of the tournament using #SnickersTop5Plays as well as awarding the Snickers Moment of the Year.

Partnership Opportunity:
Madden 21/Gaming & Esports
Partner/Category:
Snickers /CPG
Timing:
September 3rd Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-09-23
Companies Involved
1st Place
Tuck

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