Partnership:

MADDEN NFL 15 and GMC

Description:
EA Sports together with GMC partnered to promote the video game MADDEN NFL 15 with a sweepstakes giving fans the chance to win an exclusive MADDEN NFL experience package. The prize package included air travel for two to Orlando, Florida, a three night stay at a local resort hotel, a tour of the EA Sports Tiburon Studios, a meet and greet with MADDEN NFL developers, a chance to play MADDEN NFL 15 before the public release date, a $500 gift card, two all-day tickets to a local theme park, and an assortment of EA Sports games and apparel. The promotion ran from June 10th to August 12th, 2014.
Partnership Opportunity:
MADDEN NFL 15/Other
Partner/Category:
GMC /Automotive
Timing:
June 2nd Quarter 2014
Target:
Male
Tweens
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-04-26
Companies Involved
Tuck

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