EA Sports together with GMC partnered to promote the video game MADDEN NFL 15 with a sweepstakes giving fans the chance to win an exclusive MADDEN NFL experience package. The prize package included air travel for two to Orlando, Florida, a three night stay at a local resort hotel, a tour of the EA Sports Tiburon Studios, a meet and greet with MADDEN NFL developers, a chance to play MADDEN NFL 15 before the public release date, a $500 gift card, two all-day tickets to a local theme park, and an assortment of EA Sports games and apparel. The promotion ran from June 10th to August 12th, 2014.