Description:
Major League Soccer collaborated with US Youth Soccer on a strategic partnership designed to engage individual soccer players nationwide.
The partnership consisted of the MLS collaborating with US Youth Soccer on player monitoring and identification as it pertains to the more than 3 million soccer players in USYS. The partnership also drove fan engagement with MLS support for regional USYS competitions.
Additionally, the partnership included coaching and scouting education for parents, coaches and volunteers.
Partnership Opportunity:
Major League Soccer/Sports
Partner/Category:
US Youth Soccer /Non-Profit Organizations
Timing:
May 2nd Quarter 2020
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Branded Content
Event / Activation / Experiential
Event / Activation / Experiential
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-06-10
Companies Involved
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