Description:
Mountain Dew and Fox teamed up for the MALCOM IN THE MIDDLE “Big Delivery” Sweepstakes. Viewers watched the MALCOM IN THE MIDDLE season finale on May 18, 2003, went online to www.fox.com/malcom and answered the question “What is the name of the new baby in Malcom’s family?” From all the correct entrants, one winner was chosen and received a DVD/CD Surround Sound System, a 36” Flat Tube TV and a year supply of Mountain Dew products. Supported through TV ads and online at www.fox.com/malcom.
Partnership Opportunity:
MALCOLM IN THE MIDDLE/Television
Company:
20th Century Fox Consumer Products
Partner/Category:
Pepsi /CPG
Timing:
May 2nd Quarter 2003
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2003-10-17
Companies Involved
20th Century Fox Consumer Products
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