Description:
General Mills and Walt Disney Studios partnered with a sweepstakes Chex Mix style to promote the theatrical release of MALEFICENT. Fans had to like the Chex Mix Facebook page for a chance to be one of fifty prize winners. The prizes included like the likes of a Chex Mix snack bundle, free movie tickets and a copy of the MALEFICENT soundtrack.
Partnership Opportunity:
MALEFICENT/Theatrical
Company:
Partner/Category:
General Mills /CPG
Timing:
May 2nd Quarter 2014
Target:
Female
Tweens
Teens
Adults
Tweens
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-04-26
Companies Involved
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