Partnership:

MAMMA MIA! and Rudolph Foods

Description:
Universal Studios Home Entertainment and Rudolph Foods teamed up to promote the DVD release of MAMMA MIA! with the MAMMA MIA-Greek Isles Sweepstakes. Consumers entered online at http://www.rudolphfoods.com/sweepstakes/sweepstakes.php. A random drawing was conducted to determine the winners. One Grand Prize winner received a 10-night trip for 2 to Greece including a 4-night cruise around the Greek Islands. One First Prize Winner received a one year supply of Rudolph Food''s Cinnamon Churros. Twenty-five Second Prize winners received a copy of MAMMA MIA! on DVD. The sweepstakes began December 1, 2008 and ended January 5, 2009.
Partnership Opportunity:
MAMMA MIA!/Home Entertainment
Partner/Category:
Rudolph Foods /CPG
Timing:
December 4th Quarter 2008
Target:
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-12-26
Companies Involved
Tuck

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