Partnership:

Warner Bros. Pictures and National Guard

Description:

Warner Bros. Pictures partnered with the National Guard for the theatrical release of MAN OF STEEL and created a campaign entitled, "Soldiers of Steel." The National Guard hosted exclusive content that featured MAN OF STEEL including downloadble wallpapers, mobile wallpapers, an exclusive gallery and trailers from the film.Using the slogan "One American Icon Inspired Another," the National Guard asked Guard men what they would do if they could be superman for a day. The National Guard also offered different workout moves A promotional spot was featured in select movie theaters. MAN OF STEEL released in theaters June 14, 2013. NEED TO FIX

Partnership Opportunity:
/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
National Guard /Non-Profit Organizations
Timing:
June 2nd Quarter 2013
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-27
Companies Involved
Tuck

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