Partnership:

Warner Bros. Pictures and Warby Parker

Description:

Warner Bros. Pictures partnered with Warby Parker for the theatrical release of MAN OF STEEL. Warby Parker, a prescription eyeweary company, introduced two new eyeglass fram styles in coordination with the release of the film. The two styles were, "Percey" and "Chamberlin" and were sold online at warbyparker.com for $95.00. Additionally, Warby Parker maintained its business model of "buy one give one" where $15.00 of each frame purchased was donated to 826NYC--a non-profit foundation that provides creative writing and film classes to undeserved youth. Warby Parker frames debuted on May 21, 2013 and MAN OF STEEL released in theaters June 14, 2013. http://www.warbyparker.com/man-of-steel

Partnership Opportunity:
/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Warby Parker /Health & Beauty
Timing:
June 2nd Quarter 2013
Target:
Male
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-11
Companies Involved
Tuck

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