MANSCAPED and the Testicular Cancer Society teamed up for MANSCAPED’s "We Save Balls" informational campaign.
This campaign aimed to spread a very important message about early detection and self-screening to protect against men’s health issues and the risk of cancer. Consumers could visit a microsite for more information about self-examinations and how to raise awareness. There’s even an app, the Ball Checker mobile app, that provides a few facts that every guy and gal should know about testicular cancer, as well as how to do a testicular self-exam.
To further promote hygiene for men, MANSCAPED sold two of their most popular grooming packages- The Performance Package and The Perfect Package - at discounted prices.
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Micro site
Online
Social Media
Website and Social Media
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