Description:
Marvel Entertainment partnered with Axe to create a new team of Marvel super-heroes designed to promote Axe products.
The partnership showcased Axe's Chill line of products with new characters called The Fresh-Men. The Fresh-Man were created as a group of high school students who have the super power to "stay chill."
The two companies collaborated to unveil the characters in a five-part video comic series made available one-by-one on Axe's website.
Partnership Opportunity:
Marvel/Publishing
Company:
Marvel Studios
Partner/Category:
Axe /Health & Beauty
Timing:
July 3rd Quarter 2019
Target:
Male
Female
Tweens
Teens
Adults
Female
Tweens
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
Branded Content
Collectible
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-07-15
Companies Involved
Marvel Studios
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