Partnership:

Marvel and Square Enix and Adidas

Description:

Adidas, Square Enix, and Marvel teamed up to promote GUARDIANS OF THE GALAXY video game with a new sneaker collection. 

Adidas released a new collection with a total of six new sneaker designs inspired by characters from Marvel’s GUARDIANS OF THE GALAXY. The collection boasted four new shoes that were available on February 27: the STAR-LORD FORUM 84 HI OFF-WHITE COLORWAY, the STAR-LORD FORUM MID MYSTERY RED COLORWAY, the ROCKET RACCOON ZX 1K BOOST, and the DRAX OZELIA. Also part of this collection are two other designs, which were both made available on April 14: the GAMORA ZX 2K BOOST 2.0 and the GROOT NMD_R1 TR. Read more about each shoe and pick your favorite here.  

The new sneaker collection comes following the October 2021 release of the new GUARDIANS OF THE GALAXY game.

Partnership Opportunity:
Marvel and Square Enix/Gaming & Esports
Partner/Category:
Adidas /Fashion
Timing:
February 1st Quarter 2022
Target:
Male
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
Media Elements:
Micro site
Online
Social Media

Website and Social Media

Created On:
2022-03-03
Last Modified on:
2022-03-07
Companies Involved
Tuck

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