Description:
Hot Pockets has teamed up with Marvel's X-MEN '97 on the "Blast from the Past" Sweepstakes. From March 20th - March 22nd, by following the brand on Instagram, and mentioning a friend in the comments of their announcement with the hashtags #sweepstakes and #hotpockets, fans entered to win one artist-created custom Hot Pockets & X-MEN ’97 inspired poster, one X-MEN ’97 show poster, one Marvel Legends Series Magneto Premium Roleplay Helmet, X-MEN ‘97 Adult Roleplay Gear, and ten packages of Hot Pockets. The collaboration also involved a TikTok advertisement, featuring two friends watching the new X-MEN '97 while enjoying Hot Pockets.
Partnership Opportunity:
Marvel Animation's X-MEN '97/Streaming
Company:
The Walt Disney Company
Partner/Category:
Hot Pockets /CPG
Timing:
March 2nd Quarter 2024
Target:
Male
Female
Family
Adults
Teens
Tweens
Kids (6-11)
Female
Family
Adults
Teens
Tweens
Kids (6-11)
Promotional Elements:
Contest / Sweepstakes
In-Store / Retail
In-Store / Retail
Media Elements:
Online
Social Media
Social Media
Created On:
2024-03-27
Last Modified on:
2024-05-06
Companies Involved
The Walt Disney Company
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