Partnership:

DEADPOOL & WOLVERINE and Heineken USA

Description:
Heineken Silver is teaming up with Marvel's DEADPOOL & WOLVERINE on a new summer campaign. The collaboration includes a new creative campaign featuring the film's stars Ryan Reynolds (Deadpool) and Hugh Jackman (Wolverine), where fans will see how Heineken Silver is the perfect bridge to help resolve the bitterness between Deadpool and Wolverine. In the spot, Deadpool entices Wolverine to rise above hostility, offering to instead share a Heineken Silver rather than fight. The campaign will include a television spot, in-store promotion, as well as digital and social media support. In addition to the new spots, Heineken is hosting a sweepstakes for mega fans to win a few collectible prizes in a "box of joy," which includes Deadpool toys, socks, a koozie for your Heineken Silver, a fanny pack, and a bucket hat. Fans can enter to win on the Heineken website.
Partnership Opportunity:
DEADPOOL & WOLVERINE/Theatrical
Company:
Marvel Entertainment
Partner/Category:
Heineken USA /Beverages
Timing:
3rd Quarter 2024
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Contest / Sweepstakes
Media Elements:
Online
Social Media
TV Spot
Created On:
2024-05-21
Last Modified on:
2024-05-21
Companies Involved
Marvel Entertainment
Heineken USA
Tuck

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