Partnership:

DEADPOOL & WOLVERINE and Jack in the Box

Description:
Jack in the Box announced the release of a new, limited-time menu item joining the ranks of the brand’s craveable tiny options: chimichangas. In honor of Marvel Studios’ “Deadpool & Wolverine,” coming to theaters on July 26, the Mini Chimi Bang Bangs will join Jack in the Box’s beloved menu of small yet mighty foods, Tiny Tacos and Mini Churros, that are known to pack a flavorful punch. Jack's new Mini Chimi Bang Bangs will be available at Jack locations nationwide, on Jackinthebox.com and on the Jack app from July 15 to Sept. 15. The Mini Chimi Bang Bangs will be available at Jack locations nationwide, on Jackinthebox.com and on the Jack app from July 15 to Sept. 15. Jack Pack members can earn early access to the brand-new menu item on the app as soon as July 8. The Mini Chimis also come in limited-edition packaging inspired by “Deadpool & Wolverine” and are available in both Classic and Sauced & Loaded to satisfy all cravings at an incredible value.  
  • Southwest Chicken Mini Chimi Bang Bangs come with three pieces of mini chimichangas filled with seasoned, shredded chicken, corn, black beans, herbs & southwest flavors & a side of our signature taco sauce. They are also available for order in a $10 Fan Favs Box.
  • Sauced & Loaded Southwest Chicken Mini Chimi Bang Bangs come with three pieces of crispy mini chimichangas with shredded chicken, corn, black beans, herbs & southwest flavors, loaded w/ 2 types of cheddar cheese, lettuce & taco sauce.
  • Jack’s Fan Favs Box features 5 of our new southwest chicken Mini Chimi Bang Bangs, curly fries, onion rings & churros with a variety of sauces, worthy of any merc with a mouth.
In honor of the “Deadpool & Wolverine” theatrical release, Jack Pack members will earn a $5 Fandango credit when they spend $20 or more ordering online or in the app. Fans can also get the Spicy Chicken Strips and Waffle Sticks in special packaging inspired by “Deadpool & Wolverine”, since great things come in unexpected combinations. And for the Jack antenna ball fans, Jack is rewarding the first 100 customers at each store with a limited-edition Deadpool-themed Jack in the Box antenna ball, with the purchase of a Fan Favs Box. To celebrate the film release weekend Marvel and Jack in the Box will release 2,000 limited edition packs featuring none other than the iconic mutant antiheroes Deadpool & Wolverine. Each pack contains specially curated art of these two beloved characters from their comics and film adaptations. Distribution will take place at a local Jack in the Box store in San Diego; location details will be released on Marvel.com in the coming weeks.  
Partnership Opportunity:
DEADPOOL & WOLVERINE/Theatrical
Company:
Marvel Entertainment
Partner/Category:
Jack in the Box /Dining
Timing:
June 2nd Quarter 2024
Target:
Male
Female
Adults
Adults 35-44
Adults 25-34
Adults 18-24
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Premiums / Giveaways
Window Clings / Banners / Decals
Media Elements:
Online
Social Media
Created On:
2024-07-02
Last Modified on:
2024-07-09
Companies Involved
Marvel Entertainment
Jack in the Box
Tuck

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