Partnership:

DEADPOOL & WOLVERINE and Kraft Heinz

Description:
In the lead up to the highly anticipated theatrical release of Marvel Studios’ “Deadpool & Wolverine”, in U.S. theaters July 26, fans (and even the stars of the movie!) have noticed something special about the signature red and yellow suits of the film’s title characters – they look a lot like another iconic duo: HEINZ Ketchup and Mustard. For the first time ever, HEINZ announces the release of limited-edition collectibles that let fans accessorize their ketchup and mustard bottles to resemble Deadpool and Wolverine.

Created in collaboration with the film, the collectibles include Deadpool’s signature mask, suit, and most importantly, katanas, made specifically for HEINZ Ketchup bottles. For the mustard lovers, their bottles will feature Wolverine’s iconic claws, suit, mask. As the heroes of barbecue season, HEINZ Ketchup and Mustard now have the superhero armor to match their silver screen counterparts.

HEINZ will release a select number of the “Deadpool & Wolverine”-inspired ketchup and mustard collectibles in the U.S. via social media in the upcoming weeks. Further details on how to get a set will be announced soon, so keep an eye on the HEINZ Instagram.
Partnership Opportunity:
DEADPOOL & WOLVERINE/Theatrical
Company:
Marvel Studios
Partner/Category:
Kraft Heinz /CPG
Timing:
July 3rd Quarter 2024
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Social Media
Created On:
2024-07-25
Last Modified on:
2024-07-25
Companies Involved
Marvel Studios
Marvel Studios
Kraft Heinz
Kraft Heinz
Tuck

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