Partnership:

Marvel Studios' SHE-HULK and Urban Decay

Description:

Marvel Studios and Urban Decay partnered to release two new eyeshadow palettes from that are inspired by Jen and her alter ego She-Hulk. This was a limited edition collection celebrating the release of the show on Disney+.

The mega-sized eyeshadow palette was filled with 13 all-new supersaturated shadows and a travel-friendly, miniature palette with six carefully formulated shades. The differing shades and finishes are meant to display the main character, Jennifer Walters’ attempt to balance both her career as an ambitious lawyer and her newly discovered Hulk-like powers.

Partnership Opportunity:
Marvel Studios' SHE-HULK/Streaming
Partner/Category:
Urban Decay /Health & Beauty
Timing:
August 3rd Quarter 2022
Target:
Male
Female
Teens
Adults 18-24
Adults 25-34
Adults
Promotional Elements:
Licensed Product
Media Elements:
Mobile
Online
Social Media
Created On:
2022-08-23
Last Modified on:
2022-08-25
Companies Involved
Tuck

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