Marvel's DOCTOR STRANGE IN THE MULTIVERSE OF MADNESS and Procter & Gamble’s Tide teamed up to promote the theatrical release of the movie.

In a commercial that launched April 21st, 2022, Tide helped save the day when Wong, Doctor Strange’s longtime colleague, found himself having to clean up an independently-minded Cloak of Levitation, which was smudged and befouled by pizza flour and pieces of tuna melt. The ad, which appeared on various social networks and TV, was a deliberate effort to promote the May 6 opening of “Doctor Strange in the Multiverse of Madness,” the latest film from Disney’s Marvel Studios, but that doesn’t mean it can’t put a spotlight on a well-known laundry detergent as well.