Description:
Marvel collaborated with Adidas on a promotion celebrating the gaming release of Marvel’s Spider-Man: Miles Morales.
The partnership consisted of Marvel collaborating with Adidas to create a sneaker that will appear both in-game and in-stores for real-life consumers.
The sneaker featured a striking black and red color scheme. It was worn in-game by Miles Morales ad was available for purchase to fans worldwide.
Partnership Opportunity:
Marvel’s Spider-Man: Miles Morales/Gaming & Esports
Partner/Category:
Adidas /Fashion
Timing:
November 4th Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
In-Store / Retail
In-Store / Retail
Media Elements:
In-Game / In-App Integration
Mobile
Online
Mobile
Online
Created On:
2020-11-30
Last Modified on:
2020-12-14
Companies Involved
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