Partnership:

Marvel’s Spider-Man: Miles Morales and Adidas

Description:

Marvel collaborated with Adidas on a promotion celebrating the gaming release of Marvel’s Spider-Man: Miles Morales.

The partnership consisted of Marvel collaborating with Adidas to create a sneaker that will appear both in-game and in-stores for real-life consumers. 

The sneaker featured a striking black and red color scheme. It was worn in-game by Miles Morales ad was available for purchase to fans worldwide.

Partnership Opportunity:
Marvel’s Spider-Man: Miles Morales/Gaming & Esports
Partner/Category:
Adidas /Fashion
Timing:
November 4th Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
In-Store / Retail
Media Elements:
In-Game / In-App Integration
Mobile
Online
Created On:
2020-11-30
Last Modified on:
2020-12-14
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.