Partnership:

Mary Poppins Returns and Nissan

Description:
Walt Disney Studios partnered with Nissan to promote the theatrical release of MARY POPPINS RETURNS. Nissan North America promoted creative that showed the similarities between updating a classic like “Mary Poppins” and the longstanding member of its vehicle lineup, the Nissan Altima. Nissan had a presence at the global premiere of the movie in Hollywood. Executives from the automaker walked the red carpet and attended the screening at TCL Chinese Theater, where the original debuted in 1964. The promotion also consisted of two TV Spots that focused on design and technology. The spots were shared across Nissan's social media platforms and appeared when the movie debuted in theaters.
Partnership Opportunity:
Mary Poppins Returns/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Nissan /Automotive
Timing:
December 4th Quarter 2018
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Signage
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2018-12-04
Companies Involved
Tuck

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