Description:
McDonald's partnered with DoorDash to promote the nationwide roll-out of McDelivery.
The promotion consisted of Doordash offering 1 million BigMac sandwiches through the app for only 1 cent each. It ran from September 30 through October 4, 2019. To take advantage of this promotion, customers entered the promo code 1MBIGMAC into DoorDash.
Customers who entered the promo code were also automatically entered into a sweepstakes for a chance to win $1 million. There was a limit on one entry per person.
Partnership Opportunity:
McDonald's/Dining
Partner/Category:
DoorDash /Logistics
Timing:
October 4th Quarter 2019
Target:
Male
Female
Tweens
Teens
Adults
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Product Bundle
Contest / Sweepstakes
Other
Premiums / Giveaways
Product Bundle
Contest / Sweepstakes
Other
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-10-02
Companies Involved
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
