Description:
McDonald's partnered with No-Shave November on a promotion that used the McRib to promote cancer awareness.
The partnership consisted of a giveaway in which McDonald's gave McRib sandwiches to customers who participated in No-Shave November for cancer awareness.
To participate, fans had to post a photo on social media of their clean-shaven face with the hashtags specified by McDonald's in order to receive one of the 10,000 McRib sandwiches McDonald's gave out as part of the promotion.
Partnership Opportunity:
McDonald's/Dining
Partner/Category:
No-Shave November /Non-Profit Organizations
Timing:
December 4th Quarter 2020
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Premiums / Giveaways
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2020-12-04
Last Modified on:
2020-12-04
Companies Involved
1992
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