Partnership:

McDonald's Trick Treat Win and HyperX

Description:

HyperX partnered with McDonalds for the Trick Treat Win sweepstakes.

The two companies collaborated on the nationwide promotion with HyperX serving as the top tier gaming prizing partner for Trick Treat Win.

HyperX  provided three tiers of prizing:  Trip for 4 to the HyperX Esports Arena in Las Vegas, 5 PC Gaming rigs, 10,000 new consumer gaming headsets.  McDonalds' Trick Treat Win promotion provided HyperX with significant brand exposure in-game as well as with in-store signage, POP, radio, and on food products.  The partnership met all data compliance requirements when it came to code creation and distribution. 

Partnership Opportunity:
McDonald's Trick Treat Win/Dining
Company:
McDonald’s Corp.
Partner/Category:
HyperX /Gaming & Esports
Timing:
October 4th Quarter 2018
Target:
Male
Female
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
In-Game / In-App Integration
Mobile
Online
Print Advertising
Product Giveaways
Radio Spot
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-11-04
Companies Involved
McDonald’s Corp.
McDonald’s Corp.
HyperX
HyperX
Tuck

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