Inspired by the original film’s quote, "on Wednesdays we wear pink," Pernod Ricard-owned rum liqueur Malibu will reward cinemagoers who wear pink, as part of a collaborative marketing campaign with Mean Girls. Every Wednesday between the film’s official release, January 17th, and February 7th, all those who dress in pink to see the remake of the cult classic at a Showcase Cinema will be given a ready-to-drink (RTD) can of Malibu’s Strawberry Daiquiri.