Partnership:

Paramount Pictures and Pen Pilot

Description:
Pilot Pen has launched a MEAN GIRLS inspired pack of their G2 gel pens, which includes 6 shades of pink, along with the classic grey and black. In promotion of this product, Pilot Pen and MEAN GIRLS partnered on a giveaway, which included 2 free tickets to see MEAN GIRLS in theatres, a personal Burn Book journal, and one of the MEAN GIRLS-inspired gel pen packs.  
Partnership Opportunity:
/Theatrical
Company:
Paramount Pictures
Partner/Category:
Pen Pilot /Household
Timing:
1st Quarter 2024
Target:
Male
Female
Tweens
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Contest / Sweepstakes
Licensed Product
Premiums / Giveaways
Media Elements:
Online
Product Giveaways
Social Media
Created On:
2024-01-30
Last Modified on:
2024-02-20
Companies Involved
Hollywood Branded Inc.
Hollywood Branded Inc.
Tuck

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