Partnership:

Megan Thee Stallion and Popeyes

Description:

Rapper Megan Thee Stallion teamed with Popeyes to introduce the limited-edition Megan Thee Stallion Hottie Sauce. The sauce is available at select Popeyes across the country and 14 other countries. Customers can ask for the sauce on Popeyes' iconic Chicken Sandwich or as a dipping sauce with their Nuggets. 

Popeyes and Meg Thee Stallion released a limited-edition merchandise line that included bikinis, shirts, hats and tumblers. 

As part of the partnership, Popeyes and Megan Thee Stallion made a six-figure donation to Houston Random Acts of Kindness, whose mission is to promote empathy and compassion while encouraging selfless concern for the welfare of others in the Houston Community, where Meg Thee Stallion is from.

Partnership Opportunity:
Megan Thee Stallion/Music
Partner/Category:
Popeyes /Dining
Timing:
October 4th Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Media Elements:
Celebrity Appearance / Endorsement
Mobile
Online
Social Media
TV Spot
Celebrity Appearance / Endorsement
Created On:
2021-10-25
Last Modified on:
2021-11-02
Companies Involved
Tuck

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