Partnership:

MEMOIRS OF A GEISHA and Fresh and Bath and Body Works

Description:
Sony Pictures Entertainment, Bath and Body Works and Fresh partnered to promote the theatrical release of MEMOIRS OF A GEISHA. Fresh created a full line of beauty products which was inspired by the movie. Products included Rice Face Wash, Flower Petal Face Mask, Beauty Face Pal, Shimmer Powder with Crushed Pearl and many others. All the products were an extension of the Fresh Rice and Sake Collection on Asian traditions of beauty. In addition to the MEMEOIRS OF A GEISHA-themed products, one consumer had a chance to win a 3-day, 2-night trip to hollywood which included accomodations at Roosevelt Hotel, a dinner at Yamashiro Restaurant and a shopping spree at Bath and Body Works. Entries were made on bathandbodyworks.com/geisha. The promotion began October 20, 2005 and ended Decemebr 25, 2005.
Partnership Opportunity:
MEMOIRS OF A GEISHA/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Fresh and Bath and Body Works /Health & Beauty
Timing:
October 4th Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-12-29
Companies Involved
Sony Pictures Entertainment
Sony Pictures Entertainment
Tuck

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