Sony Pictures Entertainment partnered with Dunkin` Donuts for the theatrical release of MEN IN BLACK 3. Dunkin` Donuts offered products inspired by the film for a limited time. Products included Black Cocoa Creme Iced Coffee, Undercover Black Cocoa Star-Shaped Donut, and Chocolate Lunarmax Donuts. Dunkin` Donuts also offered customers the opportunity to download a free mobile app to capture and interact with MEN IN BLACK aliens. MEN IN BLACK 3 released in theaters May 25, 2012.