Description:
Penguin Random House and Balsam Hill partnered for the “Make Your Holidays Merry and Bright” sweepstakes. Consumers could enter online or via mobile app for the chance to win a holiday package that included a 2-night stay for four people at a Gaylord Hotels resort, one Balsam Hill Norway Spruce Artificial Christmas Tree with clear lights, one Balsam Hill Nordic Frost Ornament Set and Ivory Lodge Tree Skirt, a Debbie Macomber Christmas Library, a signed copy of MERRY AND BRIGHT, and a $250 Nicole Miller gift card. The sweepstakes period ran from November 1 – 20, 2017.
Partnership Opportunity:
MERRY AND BRIGHT/Online
Company:
Penguin Random House
Partner/Category:
Balsam Hill | Gaylord Hotels /Travel
Timing:
November 4th Quarter 2017
Target:
Female
Family
Family
Promotional Elements:
Branded Content
Premiums / Giveaways
Contest / Sweepstakes
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Email
Micro site
Mobile
Online
Product Giveaways
Signage
Social Media
Micro site
Mobile
Online
Product Giveaways
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-08-24
Companies Involved
Penguin Random House
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