MGA Entertainment, makers of popular L.O.L. Surprise! capsules, entered into a licensing deal with the food company General Mills to produce a number of L.O.L. Surprise dolls and accessories based upon well-known cereal brands. 

The brands Trix, Cinnamon Toast Crunch, Wheaties, Lucky Charms, Honey Nut Cheerios, Cocoa Puffs, Franken Berry, Count Chocula, and Boo-Berry were all featured in this collection, Series 1 in what the collaboration is calling “L.O.L. Suprise! Loves Mini Bites.”  

The new L.O.L. Surprise! Loves Mini Bites series of dolls and accessories were available at a variety of retailers. The capsules were designed for ages 4 and up but also targeted adult collectors in the toy industry’s continued bid to keep kidults interested and buying.