Description:
The Miami Dolphins teamed with Lexus for a multi-year partnership.
The comprehensive partnership consisted of Lexus being named the Official Luxury Vehicle of the Miami Dolphins. The partnership brought Lexus into the fold of the Miami Dolphins as well as Hard Rock Stadium where they play.
The partnership allowed current and potential Lexus owners to engage with the Miami Dolphins in a more heightened way. Hard Rock Stadium was host of the Lexus North Sideline Club.
As an official partner, Lexus had a significant branding presence during Dolphins gams and throughout Hard Rock Stadium overall.
Partnership Opportunity:
Miami Dolphins/Sports
Partner/Category:
Lexus /Automotive
Timing:
August 3rd Quarter 2021
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Other
Event / Activation / Experiential
Other
Media Elements:
Mobile
Online
Product Placement
Signage
Social Media
Other
Online
Product Placement
Signage
Social Media
Other
Created On:
2021-08-11
Last Modified on:
2021-08-16
Companies Involved
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