Description:
Michelob ULTRA and the NBA partnered for a line of uniquely designed, limited-edition NBA team cans for fans of 18 teams across the league. The brand also partnered with four emerging artists at the intersection of streetwear, sports and entertainment to bring these cans to life in a way that represents each city.
The artists included:
- Sophia Chang
- Drake Cereal
- Christophe Roberts
- Chuck Anderson
Michelob ULTRA’s NBA team cans were available for a limited time beginning on January 17th, 2022 at local beverage distributors and arenas in participating markets.
Partnership Opportunity:
Michelob ULTRA/Beverages
Partner/Category:
NBA /Sports
Timing:
January 1st Quarter 2022
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
Collectible
In-Store / Retail
On Pack
In-Store / Retail
On Pack
Media Elements:
Online
Social Media
Social Media
Created On:
2022-02-15
Last Modified on:
2022-02-19
Companies Involved
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