CBS Films and Skylanders Imaginators, the toys-to-life video game published by Activision, teamed up for the October release of MIDDLE SCHOOL: THE WORST YEARS OF MY LIFE. The partnership included the "Drawing-to-Life contest" where fans were invited to submit drawings of their ideal Skylander for a chance to win a hometown viewing party of the movie for up to 100 people. To participate, fans drew their imagined Skylander and submitted it via Instagram using the dedicated hashtag #Skylandersmiddleschoolcontest. GameStop's Skylanders Adventure Club members in the US who pre-ordered Skylanders Imaginators Starter Pack received two free movie tickets to the movie.