Description:
CBS Films and AYSO (American Youth Soccer Organization) partnered to promote the October release of MIDDLE SCHOOL: THE WORST YEARS OF MY LIFE. The promotion included a movie-themed activity guide that tied in with the core principles of AYSO: teamwork, dedication, and creativity. The activity guide was available on the official AYSO website, as well as across various social media platforms.
Partnership Opportunity:
Partner/Category:
AYSO /Non-Profit Organizations
Timing:
October 4th Quarter 2016
Target:
Male
Female
Kids (6-11)
Tweens
Family
Adults
Female
Kids (6-11)
Tweens
Family
Adults
Promotional Elements:
Branded Content
Other
Other
Media Elements:
Online
Social Media
Other
Social Media
Other
Website and Social Media
Created On:
2020-11-30
Last Modified on:
2016-10-17
Companies Involved
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