CBS Films and PilotPen's FriXion partnered to celebrate the release of MIDDLE SCHOOL: THE WORST YEARS OF MY LIFE. The FriXion Clicker erasable gel ink pen was used as the official pen of the film. With its ease of use and ability to cleanly and fully erase, the pen was the featured tool for the movie's main character's sketches throughout the film. Frixion and MIDDLE SCHOOL encouraged viewers to "X out the rules, draw outside the lines, and be your most creative self". PilotPen featured little video vignettes touting FriXion's status as the movie's official pen on the company's Instagram and Facebook feeds.

The partnership also included a chance to win two Fandango promotional codes to see the film and a pack of Pilot FriXion Clicker Erasable Pens. Contestants were able to submit an online entry form from October 3 - 16, 2016.