Partnership:

MILK Makeup and Wu-Tang Clan

Description:
MILK Makeup teamed up with Wu-Tang Clan to develop an empowering 8 luxe lipstick collection promoting self-expression. Each 100% vegan and longwear lip colors were named after the eight earthly elements of the I Ching Trigrams as a tribute to Wu Wisdom. To inspire the inner Wu Warrior in all of us, the lipsticks were created to help set our intentions and master our identities with each and every shade. The packaging included a slick black encasement featuring the iconic Wu-Tang "W" and an original design, combining the Mandarin character for beauty with Milk Makeup's logo. Product Design Director, Kali Perez thought to include a hand-crafted dragon perched atop the gold barrel that protects the impactful pigments, paying tribute to Wu-Tang's love of Shaolin Kung Fu culture. The duo teamed up with another New York icon, Teyana Taylor, whose unique style notably inspires beauty and strength amongst our generation.
Partnership Opportunity:
MILK Makeup/Health & Beauty
Partner/Category:
Wu-Tang Clan /Music
Timing:
November 4th Quarter 2018
Target:
Male
Female
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2018-11-06
Companies Involved
Tuck

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