Partnership:

Miller High Life and Planters

Description:

Miller High Life and the maker of the Planters® brand are teaming up to toast life's simple pleasures. For more than a century, these iconic brands have been the cornerstone of good times spent together, whether it's at a dive bar, ballpark or backyard.

So, for the first time ever, the makers of the two brands are coming together to kick summer off right with "A Match Made in the High Life," a new partnership that includes co-branded merch, retail displays and a national-consumer promotion.

Through Sept 5, fans can scan the QR code on limited-edition Miller High Life packaging for a chance to win one of two grand prizes — everything you need to create the ultimate dive-bar experience, including a year's supply of Miller High Life and Planters® peanuts along with a $500 shop-site gift card to purchase bar accessories and items from the new line of limited-edition Miller High Life x Planters® brand merch collection. Consumers will also have the chance to instant win an exclusive Miller High Life x Planters® brand T-shirt.

This new partnership will be seen everywhere that consumers purchase Miller High Life and Planters® peanuts, from co-branded, retail displays and limited-edition packs in store, to MR. PEANUT® x Miller High Life neon signs and coasters in bars nationwide. Beer and peanut enthusiasts alike can also snag items from the new Miller High Life x Planters® brand merchandise collection, which includes co-branded shirts, hats, sweatshirts and barware.

All summer long, fans can scan the QR code on select Miller High Life packaging or visit matchmadeinthehighlife.com for a chance to win. 

To shop the Miller High Life x Planters® Brand co-branded merchandise collection, shell-ebrate "A Match Made in the High Life" here.

Partnership Opportunity:
Miller High Life/Beverages
Partner/Category:
Planters /CPG
Timing:
June 3rd Quarter 2023
Target:
Male
Female
Adults
Promotional Elements:
Contest / Sweepstakes
In-Store / Retail
Licensed Product
On Pack
Premiums / Giveaways
Media Elements:
Online
Social Media
Created On:
2023-06-05
Last Modified on:
2023-06-15
Companies Involved
Tuck

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