Description:
Miller Lite partnered with tech company Unit 9 to develop the "Cantroller," a 12-ounce can of beer that doubled as a gaming controller.
The partnership was promoted at a private event near E3, the Electronic Entertainment Expo. The promotion gave fans over the age of 21 a chance to win on e of the custom Cantrollers. At the event on June 12, select fans competed against comedian Eric Andre in a gameof Street Fighter. The fans that beat Eric Andre received a Cantroller.
The Cantroller, though promoted on social media, were not for sale and could only be obtained by beating Andre at the event.
Partnership Opportunity:
Miller Lite/Beverages
Partner/Category:
Unit 9 /Tech
Timing:
June 2nd Quarter 2019
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
Licensed Product
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-06-13
Companies Involved
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