Partnership:

and Burberry

Description:

Burberry partnered with Minecraft for an in-game adventure, capsule collection and real-world experiences, each filled with creativity, exploration and self-expression.

Inspired by the fast-paced in-game adventure into the unknown, the Burberry x Minecraft capsule collection fused in-game motifs with unmistakable Burberry icons.

Animated with florals, foliage and landscape graphics, the designs fused Burberry icons such as The Heritage Trench Coat and House Check with Minecraft motifs, blurring the lines between fantasy and reality, the digital and the physical.

BURBERRY:FREEDOM TO GO BEYOND had four treacherous domains and 15 downloadable skins based on fashion, fantasy and adventure, the game reimagined journeys into nature through the power of adventure. 

Partnership Opportunity:
/Gaming & Esports
Partner/Category:
Burberry /Fashion
Timing:
October 2022
Target:
Male
Female
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
AR / VR
Event / Activation / Experiential
Licensed Product
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
Created On:
2022-11-16
Last Modified on:
2022-11-18
Companies Involved
Tuck

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