Partnership:

Minecraft and Crocs

Description:

Crocs collaborated with Minecraft to create gamer-worthy footwear and Jibbitz that will transport you into the wonderful geometric world of the beloved sandbox game.

The playful video game-inspired collection included four unique clog and one slide styles featuring earthy tones and creatures featured in Minecraft. Certain styles of the clog came with a cushy elevated sole that gave the style a sort of platform quality.

Each clog also featured a Minecraft logo Jibbitz charm on the backstrap, a quirky Creeper rivet and an easy slip-on slip-off construction for ease of wear. Prints on each shoe included a gaggle of Creepers ready to explode set on a gray background, a grassy field featuring red cubic mushrooms. Another colorway features an all-gray print featuring animals and various mobs from the game including wolves and more Creepers.

Along with the funky new footwear, Crocs and Minecraft also created a myriad of exclusive Jibbitz of colorful creatures and mobs for endless customizable possibilities. The new squarish Jibbitz came in a pack of five and include a pig, Enderman, TNT blocks, and Steve among others.  

The complete collection included several models, including:

  • Two Classic Clogs (one for adults, another for kids)
  • Two Classic Elevated Clogs (one for adults, another for kids)
  • One Classic Slide (only for adults)
  • Two Minecraft-themed Jibbitz Charms sets that include: 5 flat charms with Steve, Alex, and Enderman, a Creeper, and a Pig, as well as a 3D charm pack that includes a variety of characters, mobs, and blocks.
  • A pair of Minecraft x Crocs for the game, available to download for free in the Minecraft Dressing Room

Partnership Opportunity:
Minecraft/Gaming & Esports
Partner/Category:
Crocs /Fashion
Timing:
February 2023
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
AR / VR
In-Store / Retail
Licensed Product
On Pack
Media Elements:
In-Game / In-App Integration
Online
Social Media
Created On:
2023-02-16
Last Modified on:
2023-02-24
Companies Involved
Tuck

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