Partnership:

MINECRAFT and Lacoste

Description:

Lacoste teamed up with Minecraft for an out-of-this-world apparel collection.

To celebrate the Lacoste and Minecraft apparel collection, Minecraft dropped a free map for MINECRAFT: BEDROCK EDITION called “Croco Island”. The map had tons of cool things to explore, including a tennis court, a parkour course, a “fill the gaps” mini-game, a scavenger hunt, and a giant crocodile.

The apparel collection, which launched on March 16, included an awesome selection of activewear, accessories, and footwear. All the designs were inspired by the Minecraft aesthetic, and the pieces can all be mixed and matched to create perfect outfits.

Partnership Opportunity:
MINECRAFT/Gaming & Esports
Partner/Category:
Lacoste /Fashion
Timing:
2022
Target:
Male
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
In-Store / Retail
Media Elements:
In-Game / In-App Integration
Micro site
Online
Social Media

Website and Social Media

Created On:
2022-03-22
Last Modified on:
2022-03-23
Companies Involved
Tuck

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